Life West Brand Design, Implementation and Guidelines
The scope of this project included working with executive stakeholders to develop the Life Chiropractic College West's branding. In my in-house position at Life West, I collaborated with the Dean of Enrollment and marketing team to flush out the brand including visual and written direction. I am responsible for the logo redesign, department and affiliate logos, development of the brand color palette and typography as well as identity collateral. I developed, designed and produced the brand guidelines document and trained the brand ambassadors on usage.