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The WAVE is an event for chiropractors looking to grow their skills, their knowledge and their connections by providing world-class speakers and content over a three day experience in Northern California to over 2000+ attendees from around the world. As art director and marketing manager for this event, I created marketing strategy across web, social, email, video, mobile and print channels to include brand development & design, project management, content calendar & creation, social & print advertising, onsite print and digital graphics, marketing implementation, leading and managing stakeholder meetings and producing ROI reporting.